Honda's always been a shifty one. All the promotional emails I've ever gotten have only listed very vague discounts/% APR promotions, never any actual selling price. I've been helping some colleagues find some Honda's, and we pretty much called all Honda's within a 300mi radius, and absolutely none of them are doing MSRP.I noticed finding a Toyota msrp dealer was easier than a Honda.
There are actually some msrp dealers in SoCal and I couldn’t find a Honda one
A word of caution for out of state buyers: California has one of the strongest lemon laws in the country. I could've used it when I bought one of my previous cars out of state. Sure, it's a Toyota but at the end of the day, it's still built by humans.I've been looking around too for a msrp Honda dealer in socal and from what I gathered, there is no Longo Toyota equivalent for Honda in CA.
What people do is buy out of state at msrp and have it delivered to CA but then you're still looking at 2-3k delivery fee which will be around the ballpark of some dealers adm. Maybe just buy it on the east coast and road trip it back.
Many manufactures will put out a release saying they do not condone ADM pricing while following up with something to the effect that they are monitoring the situation and will penalize dealers doing this by reducing future allocations. The reality is that they are simply distancing themselves from the dealers by telling angry consumers that "it's them not us". I have never seen any manufacturers actually follow through as over the past year Ford has publicly stated that they are cracking down on dealers overcharging for the Bronco, Mach E, F150 Lighting yet it's still nearly impossible to purchase any of these vehicles at MSRP. Manufactures simply don't want to make waves by penalizing the successful dealer networks entrusted to move their product as the statements are usually nothing more than PR.A lot of Bronco's didn't sell for MSRP I don't believe. Ford is supposed to crack down on it but I'm sure there's loopholes or very little repercussions. There's been talk Toyota will do the same but I'm not putting any faith into it. No manufacturers really do anything about it so finding certain dealers is just up to where you live