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Discussion Starter · #1 · (Edited)
Same as you all, I’m extremely excited for the GR Corolla to come out.

I’m just curious with what you guys think about marketing. After talking to Guff (Albon) reminiscing on cool platforms, The GR Corolla is actually going to continue a long line of sporty Corollas dating back to the 70s known as the Corolla/Sprinter Levin/Trueno/GTS.

Even though the Levin/Trueno was sold until 2000 in Japan with FWD, the most well known Corolla so happens to be the AE86, with the 1998 WRC Corolla being a lesser known model to the general public (even though it shares the GT4 AWD from the rally Celica, similar to the GR Corolla borrowing from the Yaris)

With Toyota trying hard to push the GR86 marketing with the AE86, how do you think Toyota will market this car?

The Corolla Hatch as it stands today even has a two tone paint scheme. They could lean on the rally aspect as Corolla’s throughout history have had a shot on the rally stage (even the AE86) but it’s actually not that very known.

What do you guys think?
 

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I think while the Supra is Supra, GR86 is AE86 and the rumours of MR2 being MR2, I think they'll market the Corolla as a return to its rally history or say it's a continuation of the Celica GT-Four. Hell, the GR-Four moniker itself is a throwback to the GT-Four of old. With those 4 cars in production, it will truly be a revival of the 90's cool Toyota days
 

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Discussion Starter · #4 · (Edited)
I think while the Supra is Supra, GR86 is AE86 and the rumours of MR2 being MR2, I think they'll market the Corolla as a return to its rally history or say it's a continuation of the Celica GT-Four. Hell, the GR-Four moniker itself is a throwback to the GT-Four of old. With those 4 cars in production, it will truly be a revival of the 90's cool Toyota days
I agree, the only issue I see with that is the Corolla isn’t widely known for its rally heritage than we would like to think compared to the Yaris and WRX, which are their biggest selling points. Keep in mind the Yaris will still be in production supposedly and they use the GT4 Celica marketing.

Also remember that the Supra is suppose to end production in 2025-2026 and with europe only selling the 86 for 2 years, it’s safe to say the GR86/BRZ’s time will probably be limited. As of right now Toyota has a hybrid GR Yaris going into WRC soon and a hydrogen version of the GR Corolla running around the track, so they kind of have the car ready for any crazy future regulations involving EVs, hybrids, alternatives.

It’ll be very interesting!
 

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I had no idea about the Supra, glad they're just getting rid of it instead of making it a hybrid or EV. While Europe doesn't get the new BRZ/86, it does fairly well in Japan and the States but sports cars just don't sell like they used to so I'm shocked it even got a 2nd gen but I doubt it'll get a 3rd with the EV push. Seeing what the auto industry is going to do in the next decade is sure to be interesting
 

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Discussion Starter · #6 ·
I had no idea about the Supra, glad they're just getting rid of it instead of making it a hybrid or EV. While Europe doesn't get the new BRZ/86, it does fairly well in Japan and the States but sports cars just don't sell like they used to so I'm shocked it even got a 2nd gen but I doubt it'll get a 3rd with the EV push. Seeing what the auto industry is going to do in the next decade is sure to be interesting
Yeah I think Toyota making the Corolla front and center might be best for them in the long run. It’s going to be a very interesting next few years
 
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