The FRS has been incredibly restrained during it's model run. It was disappointing that when it debuted in late 2012 it's MSRP was right at $25k (instead of the "promised" $20k when Toyota first broke news of development years prior). And when the 2nd generation came out it was a $1000 increase (roughly). Given the current inflationary climate, that's nothing.
2013 FRS: $25,000
2023 GR86: $28,400
That's a roughly 13% increase.
Let's compare this to the Civic Si, a similarly sized (and powered) vehicle.
2013 Civic Si: $22,715
2023 Civic Si: $28,500
That's just over a 20% increase. And while the Civic Si trudges along with the same powertrain and reduction in power, the current GR86 got a 20% boost in power when it was revised.
Many models have had their MSRP fly to the moon, but the GR86, BRZ and Supra have not. Give credit where credit's due.