TRD branding so far is just on trucks/SUVs due to their popularity. Who knows.
I think Akio wants to phase out TRD but it all depends.
TRD branding so far is just on trucks/SUVs due to their popularity. Who knows.So the GR branding in general interests me.....Will we be saying "Good-bye!" to TRD branding soon. We see GR creeping into North American racing with the NHRA while TRD is still present in NASCAR. We did not see GR on the Xfinity Supra last year, bur we do this year. We now have three GR offerings on our showroom floors. So, whatcha think....Are the days numbered for TRD branding?
Don't forget about the Camry TRD....... Just can't see the two brands co-existing. Bob Carter (North American Toyota exec) said that he felt they could, but I don't know.TRD branding so far is just on trucks/SUVs due to their popularity. Who knows.
I think Akio wants to phase out TRD but it all depends.
Well Camry TRD isn’t as popular as the off road offerings. I think it’s on its last leg.Don't forget about the Camry TRD....... Just can't see the two brands co-existing. Bob Carter (North American Toyota exec) said that he felt they could, but I don't know.
Just went through the video, and didn't see/hear that, but that is what I am hearing in talking to enthusiasts at my dealership.So, during the keynote for the GRC, Mike Tripp was sure to mention that Gazoo Racing would become the brand for anything that was track racing/sports car adjacent. And TRD would be just for trucks. We've seen this trend over the last few years, and I think they're slowly adjusting branding across their different platforms as time goes on.
The Camry is on its way to a refresh so they'll probably change it from the TRD to something elseDon't forget about the Camry TRD....... Just can't see the two brands co-existing. Bob Carter (North American Toyota exec) said that he felt they could, but I don't know.
I started the thread with the same thinking. Why would you not turn everything GR?....I feel like it is inevitable...GR branding makes more sense to me.
It’s sort of like AMG or ///M, where you have a regular 3 series, then m340i, and then real M car as just M3 and M3 CS.
I know it’s not exactly the same, but now we have: Yaris, Yaris GR Sport, Yaris GR, and Yaris GRMN.
I could see the Camry getting rid of TRD but not adding a GR. In my opinion, that'd devalue the GR brand if they didn't actually inject it with some added performance.The Camry is on its way to a refresh so they'll probably change it from the TRD to something else
What they need to do is come out with a Apex Corolla worthy of fighting a Si.Like they've said and luluna said, the GR badge is earned here so far. I could see them just putting the "Apex" name on the Camry to match branding they already have
I remember that, really good move on Toyotas part.Toyota would be insane to drop the TRD brand on the trucks/SUVs. I have a 2016 4Runner Trail Edition. It made up like 5-10% of the model mix. In 2017 they renamed the Trail Edition as TRD Off Road... bam, it was suddenly 40% of the model mix. Brand equity is a real thing and GR means absolutely nothing to truck and SUV buyers. Plus there is no reason that they couldn't add a TRD handling package to the GR Corolla, GR 86, and GR Supra. I welcome the crazy model names. Give me that Toyota GR Corolla Master Blade TRD EVOII! 🤣