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Also Toyota did basically the same thing with the FR-S launch. It had pricing from the Scion Xa or some crap in there.

It's really just incompetence on Toyota's part, not some master stroke of marketing genius. For a company that did what they did with Instagram if they wanted the staging server to be a leak it would have been a properly done leak, not something that was clearly.. well.. staging and not final. Or they would have screwed with everyone by saying it had 140hp.
Exactly.
 
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