Exactly.Also Toyota did basically the same thing with the FR-S launch. It had pricing from the Scion Xa or some crap in there.
It's really just incompetence on Toyota's part, not some master stroke of marketing genius. For a company that did what they did with Instagram if they wanted the staging server to be a leak it would have been a properly done leak, not something that was clearly.. well.. staging and not final. Or they would have screwed with everyone by saying it had 140hp.